Nya Nordiska Collection 2017
A poetically inspired title with no English equivalent serves as a succinct heading for Nya Nordiska’s spring collection: “Streifzüge” is the theme of the collection – a play on the words combining “stripes” and “explorations”. On the one hand, it stands for the delight found in letting one’s imagination roam in order to fully exploit total design freedom. On the other hand, it stands for the desire to interpret stripes as Nya Nordiska’s classic archetype and core competence in a novel manner.
For the 2017 collection stripes are innovatively “dissolved”, superimposed, cut up and re-arranged. They are compacted into fine clouds, shimmer like city lights by night, or sketch sea birds onto the sky above the sea. Their creative explorations touch all textile domains from weaving and knitting to printing and appliqués or openwork fabrics. The stylistic direction you opt for merely depends on your specific context and individual preferences because Nya Nordiska‘s three collection worlds open up all creative options.